Monday, October 12, 2009

Why is my mirror being covered by a black trash bag?

When I walked into the Braun bathroom this evening, I noticed that one mirror of ours was almost fully covered by a black garbage bag taped to it. Over the bag it reads "HOW HAS PATRIARCHY SHAPED YOUR BODY IMAGE?" Love Your Body Day is Coming..."

Many of us know that Love Your Body Day is this Wednesday, October 14th, with events at lunch in the quad such as free massages, a special lunch menu in the marketplace, free yoga class, and a film screening later in the evening. The goal with this event is to eliminate self-esteem issues on campus by demonstrating how to love and enjoy your body!

Not only does this marketing strategy grab your attention, it doesn't allow you to use the mirror in the girls bathroom, posing quite a challenge for us! I think Project SAFE and The CGE did a great job with this ad for the event. Covering up the mirror in the girl's bathroom makes us take a moment to think about that mirror and why we look at it every day. Honestly, I can see why some would find this marketing method a bit frustrating, considering the mirror is often used simply to make sure we aren't leaving our dorms with bed-head, not to see if we look like the latest Vogue model. Nevertheless, I think this was a brilliant way to get my freshman floor of Braun to the event. You will be seeing us there. Can't wait!

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